Frölich-Rienstra has more than twelve years of experience in strategic brand consulting, marketing and project management globally, including in Africa and the Middle East. She has worked with a variety of organizations, from large multinationals to start-ups, in both the public and private sectors. Frölich-Rienstra brings a broad experience of growing brands in developing and developed countries. As an active member of Amnesty International for over twenty years, Frlich-Rienstra has been involved and responsible for several fundraising campaigns. Most recently, she worked as a consultant for the Women’s Opportunities Resource Center in Philadelphia, Pennsylvania.
“We are so thrilled to have Tialda join Team Sasamani," said Erica Mohr, Board Vice Chair. "Her wealth of expertise in marketing, cultural savvy, and leadership presence will help us better communicate our purpose and impact so that we may ultimately serve more women and girls. At our heart, Sasamani is about breaking the cycle of poverty. The Board is confident that Tialda will effectively collaborate with our talented Tanzania and US teams to do just that."
Frlich-Rienstra received a BSc in International Business and Management from the NHL Stenden University (Netherlands) and a MA in Marketing Communication from Middlesex University Dubai (United Arab Emirates). She is a Dutch national who has worked and lived in Dubai from 2011 to 2018 and currently lives in Pennsylvania (USA) since November 2018.
About The Sasamani Foundation
The Sasamani Foundation builds education and employment programs to stop the cycle of poverty in East African communities. All Sasamani Foundation activities have a focus on building capacity and addressing attitudes toward women's equality, so that women and girls have better choices and outcomes for their future. The Sasamani Foundation achieves its mission through four key initiatives:
The majority of our programs are implemented in Bagamoyo, Tanzania. To read more about The Sasamani Foundation, our impact, and learn how you can contribute to the foundation’s mission, click here.